:root{
  --paper:#F6F5F1; --ink:#141517; --mute:#5E6066; --line:#DEDCD5;
  --blue:#1E44E5; --panel:#FCFCFA;
  --max:1180px; --gut:clamp(20px,5vw,64px);
  color-scheme:light;
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--paper);color:var(--ink);
  font-family:"Jost",ui-sans-serif,system-ui,"Helvetica Neue",Arial,sans-serif;
  font-size:17px;line-height:1.55;-webkit-font-smoothing:antialiased;font-synthesis-weight:none}
.wrap{max-width:var(--max);margin:0 auto;padding:0 var(--gut)}

/* nav */
header.nav{position:sticky;top:0;z-index:20;background:color-mix(in srgb,var(--paper) 92%,transparent);
  backdrop-filter:saturate(1.2) blur(8px);border-bottom:1px solid var(--line)}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;gap:24px;height:68px}
.brand{display:flex;align-items:center;gap:12px;text-decoration:none;color:inherit}
.brand img{height:26px;width:auto;display:block}
.brand span{font-weight:500;letter-spacing:-.01em;font-size:19px}
.nav nav{display:flex;align-items:center;gap:28px}
.nav a.lnk{color:var(--mute);text-decoration:none;font-size:15px}
.nav a.lnk:hover,.nav a.lnk[aria-current=page]{color:var(--ink)}
.btn{display:inline-block;background:var(--ink);color:var(--paper);text-decoration:none;
  padding:11px 18px;border-radius:2px;font-size:15px;font-weight:500;
  transition:background 160ms ease,transform 160ms ease}
.btn:hover{background:var(--blue)}
.btn:active{transform:scale(.98)}
.btn.ghost{background:transparent;color:var(--ink);border:1px solid var(--ink)}
.btn.ghost:hover{background:var(--ink);color:var(--paper)}

/* type */
h1{font-size:clamp(38px,6.4vw,76px);line-height:1.02;letter-spacing:-.035em;font-weight:500;margin:0 0 .5em;text-wrap:balance;max-width:16ch}
h2{font-size:clamp(26px,3.2vw,40px);line-height:1.1;letter-spacing:-.025em;font-weight:500;margin:0 0 .6em;text-wrap:balance;max-width:22ch}
h3{font-size:clamp(20px,2.1vw,25px);line-height:1.22;letter-spacing:-.018em;font-weight:500;margin:0 0 .5em;max-width:28ch}
p{margin:0 0 1.1em;max-width:62ch}
.lead{font-size:clamp(19px,2vw,23px);line-height:1.45;color:var(--ink);max-width:48ch}
.mute{color:var(--mute)}
.small{font-size:14.5px}
.eyebrow{font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--blue);font-weight:500;margin:0 0 20px}
a.inline{color:var(--ink);text-decoration:none;border-bottom:1px solid var(--blue);padding-bottom:1px}
a.inline:hover{color:var(--blue)}

/* sections */
section{padding:clamp(58px,8vw,104px) 0;border-top:1px solid var(--line)}
section.hero{border-top:0;padding-top:clamp(56px,9vw,112px)}
.cols{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(300px,100%),1fr));gap:clamp(28px,4vw,56px)}
.cols.three{grid-template-columns:repeat(auto-fit,minmax(min(260px,100%),1fr))}
.hold{max-width:62ch}

/* Q&A */
.qa{display:grid;gap:clamp(34px,4vw,52px);margin-top:14px}
.qa .item{display:grid;grid-template-columns:minmax(0,1fr);gap:4px}
@media(min-width:900px){.qa .item{grid-template-columns:minmax(0,24ch) minmax(0,1fr);gap:clamp(24px,4vw,60px)}
  .qa .item h3{position:sticky;top:96px;align-self:start;margin:0}}
.qa .ans p:last-child{margin-bottom:0}
.note{border-left:2px solid var(--blue);padding-left:16px;color:var(--mute);font-size:16px;margin-top:14px}

/* work */
.work{display:grid;gap:clamp(40px,5vw,72px)}
.work .item{display:grid;gap:22px}
@media(min-width:860px){.work .item{grid-template-columns:minmax(0,1.05fr) minmax(0,1fr);gap:clamp(32px,4vw,64px);align-items:start}}
.shot{aspect-ratio:4/3;background:var(--panel);border:1px solid var(--line);display:grid;place-items:center;
  color:var(--mute);font-size:13px;letter-spacing:.1em;text-transform:uppercase}
.tag{display:inline-block;font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--mute);
  border:1px solid var(--line);padding:4px 9px;border-radius:2px;margin-bottom:14px}

/* steps */
ol.steps{list-style:none;counter-reset:s;padding:0;margin:0;display:grid;gap:26px}
ol.steps li{counter-increment:s;padding-left:46px;position:relative;max-width:56ch}
ol.steps li::before{content:counter(s,decimal-leading-zero);position:absolute;left:0;top:1px;
  font-size:13px;letter-spacing:.06em;color:var(--blue);font-weight:500}
ol.steps b{font-weight:500;display:block}

/* panel + footer */
.panel{background:var(--ink);color:var(--paper)}
.panel h2,.panel p{color:inherit}
.panel .mute{color:#A9ABB2}
.panel .btn{background:var(--paper);color:var(--ink)}
.panel .btn:hover{background:var(--blue);color:var(--paper)}
blockquote{margin:0;padding:0;border-left:2px solid var(--blue);padding-left:22px;max-width:50ch}
blockquote p{font-size:clamp(20px,2.3vw,26px);line-height:1.34;letter-spacing:-.018em}
footer{border-top:1px solid var(--line);padding:46px 0 64px;color:var(--mute);font-size:14.5px}
footer .wrap{display:flex;flex-wrap:wrap;gap:18px 34px;align-items:center;justify-content:space-between}
footer a{color:var(--mute);text-decoration:none}
footer a:hover{color:var(--ink)}
:focus-visible{outline:2px solid var(--blue);outline-offset:3px}
@media(prefers-reduced-motion:reduce){*{transition:none!important;animation:none!important}}